BOOST YOUR PACKAGING WITH A PERSONAL TOUCH
Packaging is now seen as advertising space that can be used to draw customers in with a variety of customisable elements.
Take a look at what SP GROUP has to offer:
You probably already have a good marketing and communication strategy in place, but it is important to remember that the first thing that influences a consumer’s decision to buy a product at the point of sale is the packaging, which means good design and printing are essential.
Digital printing provides the most options, as it permits a combination of designs and personalisation for short runs, launch tests, market tests, promotions, seasonal campaigns (Halloween and Christmas are just around the corner, for example) or products with less volume of production.
At SP GROUP we also have ranges of materials and finishes with sensory effects: The NATUR range comprises paper with various natural-look finishes, Paper Touch Plus, has a varnish that gives the look and feel of paper, and printed Aromas are fragrances added to the inside or outside of the material and which is 100% fit for food use. Our most recent additions include SP EMBOSS, an attractive and elegant thermoformed relief, and specific perforations to give preformed pouches and bags their shape.
As you can see, we are also flexible when it comes to personalisation. Use one type of personalisation or combine different ones to achieve the desired effect. Your only limit is your imagination.