Contrary to popular belief, first impressions do matter.
At SP GROUP we are aware of the important role packaging plays in the purchasing decisions of end consumers; it acts as a means of introduction.
End consumers are increasingly seeking packaging that stands out and speaks to them about the personality of the product that they are going to purchase; packaging which illustrates the qualities and characteristics of the product without them needing to look inside.
This means packaging is more than just wrapping. It is an opportunity to convey a message that goes further than a description of the article they are going to acquire: Its creative design reveals the spirit, values and attitude of the brand, but most companies also use it to communicate with their customers from the shelves.
Design is a fundamental part of the process of communicating with consumers, and printing systems are essential for conveying the design correctly.
SP GROUP has four printing techniques:
High-intensity inks that can be applied to any material. Rotogravure is an all-round printing system that offers solutions for the most complex ideas. More information
If you require medium to long production runs, this is your printing system. Flexography provides high-quality glossy finishes for your packaging. More information
This printing technique offers sharp lettering and dots, and clean stochastic dots with a high visual quality. It is an excellent option for packaging using plastic film or paper. More information
Directly from the computer to the packaging. Digital printing is the perfect technique for product tests and short runs. The end quality is equivalent to offset or rotogravure printing More information
All our printing systems offer different finishes and adapt to your needs as regards volumes of print runs and design; directly printing your ideas and your brand on the product packaging, whatever the material and characteristics.
SP GROUP also has a PRE-PRINT department at your disposal. Our experts will advise you and help you choose the printing process most suited to your packaging design.