Fast and versatile with high definition


Rotogravure is a versatile printing technique that has a high print speed. It can be used with any material, offering high-quality graphics that transfer complex and detailed images and blends, using up to 9 colours.

How does rotogravure work?

The process of rotogravure printing consists of printing on plastic film via laser-engraved cylinders.

The rotogravure technique uses inks that are high in intensity and achieve a beautifully glossy quality finish.

This is why rotogravure is an excellent option for designs with a large amount of blending and detailed artwork for long runs.

The rotogravure system can be used with different materials resulting in a versatile printing system that is employed by many industries for complex flexible materials, including those that require heat treatments, pasteurisation and sterilisation.

Which markets use the rotogravure technique?

Rotogravure printing in the food market:

Cold cuts and cured sausages

Packaged cold cuts need to comply with strict preservation standards that are compatible with the rotogravure technique. It is also possible to make the packaging very attractive for consumers.  Other printing systems, such as digital and flexographic printing, can also be used. Read more.

Sauces and liquids

This market is currently demanding practical, sustainable packaging with a high level of personalisation. As well as rotogravure, these products can be printed using the flexography and digital printing systems.

Fish and shellfish

Differentiation in cold displays determines whether a product is purchased by an end user or not. At the same time, the packaging for these products requires complex technical features to ensure all the properties of the product remain unaltered. This packaging is suitable for all four SP Group printing systems. Read more.

Cheese and yoghurt

Constant changes within the dairy products sector mean many different flexible packaging solutions are needed;  all of which ensure the total preservation of the protective atmosphere.

Fruit and vegetables

Freshness, smell and flavour are essential characteristics of fresh produce like fruit and vegetables. This means packaging for this type of food has to meet the technical specifications that maintain these qualities intact. The products must also stand out from their competitors on the shelf. Combine all these requirements in high quality packaging using one of our four printing systems. Read more.

Dry foods

The main goal of dry-food packaging is to protect products such as pasta and pulses from moisture to ensure all their properties are maintained. The rotogravure printing system is recommended for high-volume production. Read more.

Coffee, tea, and cocoa

Light and moisture are the main factors in the deterioration of products such as coffee and tea, which is why these products require specific packaging that protects their integrity. Read more.

Confectionary and bakery

All bakery and confectionary products require packaging systems that adapt to the different the formats they are presented in, as well as guaranteeing freshness. We do this by bringing together design and functionality to help you compete on the shelves. Read more.

Nuts, pickles and condiments

These products are characterised by consumption over extended periods. Their packaging must allow for this and guarantee their protection. Read more.

Ready meals

New consumer trends have spurred producers to develop flexible, functional packaging solutions that allow these products to be consumed in a wide variety of daily situations. This packaging also requires technical characteristics that permit handling prior to consumption. The rotogravure technique provides high print quality, even with heat treatment. Read more.

Diet and nutrition supplements

Packaging design is fundamental for these products to ensure commercial objectives are achieved. Available with all four SP Group printing techniques. Read more.

Pet food

Pet food requires technical specifications that guarantee freshness is maintained inside the packaging, as well as favouring its handling and storage. This packaging permits high quality printing with any printing system. Read more.

Rotogravure printing in the non-food market:

Chemical and biological products

High-barrier materials made from flexible multi-layer complexes can be adapted to several different formats with high-quality printing in flexography, digital or rotogravure. Read more.

Personal care and hygiene

Our films are designed with specific characteristics that give this packaging essential attributes for gels, shampoo, wipes and sponges, among others. Read more. 

Other packaging

Packaging for non-food products suitable for sectors such as the construction and electronic sectors. Find out how SP Group can help you. Read more.