CHOOSING THE RIGHT PACKAGING FOR YOUR PRODUCT
There are many factors that influence your choice of packaging for your product. Before opting for one type of packaging or another, it is important to be aware of the different options of materials and solutions that each one provides. These will depend on the characteristics of the product that is going to be packaged, and the options include:
- Flexible materials
Among the benefits of flexible plastic, its sustainability stands out when compared to other alternatives. There is also the option of producing versatile packaging that allows multiple types of personalisation.
Flexible material complexes can be classified by the type of treatment or special characteristics required:
- High barrier with aluminium
- High barrier with metallic finish
- Different types of barrier
- Special materials for heat treatment
- Tough and resistant
- Special materials for modified atmosphere packaging (MAP)
- Special material for hot-fill
- Extra sustainable
- RIGID MATERIALS
Rigid materials are a tough and resistant option that is particularly suitable for self-service products. The packaging is highly transparent and recyclable.
- SEMI-RIGID MATERIALS FOR VACUUM-PACKING
This type of packaging provides a perfect combination of strength and resistance to reduce food waste. It consists of coextrusions with a PA, PE or PP base, which can also incorporate a high barrier and peelability. The high degree of transparency helps the product stand out and the materials have excellent preservation properties.
OTHER FACTORS TO BEAR IN MIND WHEN CHOOSING PACKAGING
In addition to the properties of the materials, there are other factors to bear in mind when choosing a type of packaging.
- How is it going to be transported and what will the distribution channel be?
- What packaging machine do you have?
- What type of opening, closure or handle do you want?
- Who is your target market and, therefore, what design do you need?
- What kind of experience do you want to create for your users?
- Which printing system is most appropriate for the length of the run you want?
These are some of the key questions to consider before choosing the packaging for your product. Together with the choice of material, they will ensure the end result is a complete success.
If you would like any further information on types of materials or packaging, or on printing systems, visit our webpage or contact us, we will help you find exactly what you need!