A l\u2019heure actuelle, il est possible d\u2019\u00eatre flexible avec l\u2019apparence de notre produit. Ce type d\u2019impression nous permet d\u2019\u00eatre tr\u00e8s comp\u00e9titifs dans les rayons et de tester les consommateurs gr\u00e2ce \u00e0 des\u00a0campagnes ponctuelles<\/b>, facilement reconnaissables car l\u2019emballage fait partie de la campagne. C\u2019est pour cela qu\u2019il est essentiel pour les d\u00e9partements de marketing \u00a0de tout savoir sur cette technologie d\u00e9velopp\u00e9e par\u00a0HP<\/b>, et dont nous disposons depuis quelques mois au sein de notre entreprise.<\/p>\n
Cette impression vise surtout les\u00a0petits tirages<\/b>, et peut \u00eatre tr\u00e8s int\u00e9ressante pour les strat\u00e9gies propres aux d\u00e9partements de marketing, \u00a0gr\u00e2ce \u00e0 la r\u00e9alisation par exemple de\u00a0pr\u00e9-tests de lancement ou tests de march\u00e9<\/b>, pour la mise en place de promotions et dans le cas de r\u00e9f\u00e9rences de produit dont les volumes sont faibles. Un des grands avantages est la possibilit\u00e9 de combiner diff\u00e9rents visuels (donn\u00e9e variable<\/b>).<\/p>\n
Avec ce nouveau syst\u00e8me, nous esp\u00e9rons vous offrir la possibilit\u00e9 de r\u00e9inventer votre emballage, selon vos besoins, afin d\u2019envoyer un message direct au consommateur. Flexibilit\u00e9 et souplesse maximale.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A l\u2019heure actuelle, il est possible d\u2019\u00eatre flexible avec l\u2019apparence de notre produit. Ce type d\u2019impression nous permet d\u2019\u00eatre tr\u00e8s […]<\/p>\n","protected":false},"author":10,"featured_media":6942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[457],"tags":[],"class_list":["post-9027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-et-presses"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1.jpg",238,360,false],"thumbnail":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1-198x300.jpg",198,300,true],"medium_large":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1.jpg",238,360,false],"large":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1.jpg",238,360,false],"1536x1536":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1.jpg",238,360,false],"2048x2048":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1.jpg",238,360,false],"destacado-size":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1-238x180.jpg",238,180,true],"cuadrado-size":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/con-hp-la-impresion-digital-es-un-mundo-de-oportunidades1-1-238x250.jpg",238,250,true]},"uagb_author_info":{"display_name":"AGSanchez","author_link":"https:\/\/www.spg-pack.com\/fr\/author\/agsanchez\/"},"uagb_comment_info":0,"uagb_excerpt":"A l\u2019heure actuelle, il est possible d\u2019\u00eatre flexible avec l\u2019apparence de notre produit. Ce type d\u2019impression nous permet d\u2019\u00eatre tr\u00e8s […]","_links":{"self":[{"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/posts\/9027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/comments?post=9027"}],"version-history":[{"count":0,"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/posts\/9027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/media\/6942"}],"wp:attachment":[{"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/media?parent=9027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/categories?post=9027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spg-pack.com\/fr\/wp-json\/wp\/v2\/tags?post=9027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}