{"id":5772,"date":"2019-05-21T08:22:26","date_gmt":"2019-05-21T08:22:26","guid":{"rendered":"https:\/\/www.spg-pack.com\/how-to-deliver-a-good-buying-experience\/"},"modified":"2019-05-21T08:22:26","modified_gmt":"2019-05-21T08:22:26","slug":"how-to-deliver-a-good-buying-experience","status":"publish","type":"post","link":"https:\/\/www.spg-pack.com\/en\/how-to-deliver-a-good-buying-experience\/","title":{"rendered":"HOW TO DELIVER A GOOD BUYING EXPERIENCE"},"content":{"rendered":"<p>One of the <strong>objectives of packaging design<\/strong> is to create a <strong>good buying experience<\/strong>. Companies need to consider the aspects that have the greatest impact on consumers, in order to ensure their packaging creates a good impression.<\/p>\n<p>What is <strong>the key to<\/strong> <strong>delivering a good buying experience<\/strong>?<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Consumers\u2019 first contact with a product is through <strong>sight, touch or other senses, <\/strong>and it is at this moment that it creates a positive or negative experience. There are endless possibilities for attracting attention, including <strong>personalised packaging<\/strong>, which will boost your sales and offer something <strong>different and exclusive<\/strong> to potential buyers. SP boasts materials such as\u00a0 <a href=\"https:\/\/www.spg-pack.com\/de\/spgproduct\/bio-fvsol-matt-n\/\" target=\"_blank\" rel=\"noopener\">BIO FVSOL MATT N<\/a>, <a href=\"https:\/\/www.spg-pack.com\/de\/spgproduct\/bio-fvsol-matt-n\/\" target=\"_blank\" rel=\"noopener\">SP EMBOSS<\/a>, <a href=\"https:\/\/www.spg-pack.com\/en\/paper-touch-plus-paper-feel-packaging\/\" target=\"_blank\" rel=\"noopener\">PAPER TOUCH PLUS<\/a>, <a href=\"https:\/\/www.spg-pack.com\/en\/spgproduct\/naturtray-btf-apet-pe-hb\/\" target=\"_blank\" rel=\"noopener\">NATURTRAY<\/a>, <a href=\"https:\/\/www.spg-pack.com\/en\/spgproduct\/naturfilm-kraft\/\" target=\"_blank\" rel=\"noopener\">NATURFILM<\/a> and SHAPED POUCHES that will have a positive impact on the shelves.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>If the initial sensory phase is satisfactory, then buyers will move to <strong>the next stage\u00a0 \u2013 consumption<\/strong>. \u00a0Consumers are always on the lookout to find <strong>ways to make their lives easier<\/strong>, which is why, with regard to food, for example, they value <strong>microwaveable<\/strong> packaging and <strong>on-the-go <\/strong>products that also comply with food-safety, traceability and sustainability standards. SP Group has a wide range of options for personalising your product that will definitely earn it some plus points, including <strong>closures and caps<\/strong>, the <strong>resealable top films <\/strong><a href=\"https:\/\/www.spg-pack.com\/en\/spgproduct\/r-closing-efficient\/\" target=\"_blank\" rel=\"noopener\">R-CLOSING EFFICIENT<\/a>, <a href=\"https:\/\/www.spg-pack.com\/en\/new-solutions-in-our-r-closing-range\/\" target=\"_blank\" rel=\"noopener\">R-CLOSING PE HB<\/a> and <a href=\"https:\/\/www.spg-pack.com\/en\/spgproduct\/pet-r-closing-pe\/\" target=\"_blank\" rel=\"noopener\">R-CLOSING PE<\/a>, scent printing, the <a href=\"https:\/\/www.spg-pack.com\/en\/new-sterilisable-vsteam-bag-our-latest-advance-in-convenience-food\/\" target=\"_blank\" rel=\"noopener\">VSTEAM<\/a> valve, <strong>easy-open pre-cut, handles,<\/strong> etc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Lastly, in order to deliver a really good buyer experience, you need to take into account the <strong>value consumers attach to the brand<\/strong>. If they value it, then their experience will influence other people&#8217;s purchases. How? Well, the original buyer will spread the word. They will either talk about the product directly to the people around them, or broadcast it far and wide on social media. With the <strong>personalisation options<\/strong> afforded by <a href=\"https:\/\/www.spg-pack.com\/en\/spgservicio\/digital\/\" target=\"_blank\" rel=\"noopener\">digital printing<\/a>, you can turn your product into a <strong>viral phenomenon<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>It is very important to meet consumer expectations. If they find a product breaks or is difficult to open, this will be considered a negative experience and they will feel let down, which will be the opposite of the desired effect.<\/p>\n<p>Please do not hesitate to <a href=\"mailto:marketing@54.77.82.20?subject=To%20improve%20Consumer%20experience%20NN\">contact us<\/a> if you would like more information on how to improve consumer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the objectives of packaging design is to create a good buying experience. Companies need to consider the aspects that have the greatest impact on&#8230;<\/p>\n","protected":false},"author":10,"featured_media":5773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[283],"tags":[],"class_list":["post-5772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1.jpg",238,360,false],"thumbnail":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1-198x300.jpg",198,300,true],"medium_large":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1.jpg",238,360,false],"large":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1.jpg",238,360,false],"1536x1536":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1.jpg",238,360,false],"2048x2048":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1.jpg",238,360,false],"destacado-size":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1-238x180.jpg",238,180,true],"cuadrado-size":["https:\/\/www.spg-pack.com\/wp-content\/uploads\/2022\/04\/Experiencia-consumidor_miniatura-1-238x250.jpg",238,250,true]},"uagb_author_info":{"display_name":"AGSanchez","author_link":"https:\/\/www.spg-pack.com\/en\/author\/agsanchez\/"},"uagb_comment_info":0,"uagb_excerpt":"One of the objectives of packaging design is to create a good buying experience. Companies need to consider the aspects that have the greatest impact on...","_links":{"self":[{"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/posts\/5772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/comments?post=5772"}],"version-history":[{"count":0,"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/posts\/5772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/media\/5773"}],"wp:attachment":[{"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/media?parent=5772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/categories?post=5772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spg-pack.com\/en\/wp-json\/wp\/v2\/tags?post=5772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}