If you are looking to transmit certain values of your brand to consolidate your market position and quality in relation to your competitors, one of your main objectives has to be to ensure your product\u2019s packaging makes it stand out above the others on the shelf.Although this may seem simple, it is one of the main areas the\u00a0SP GROUP<\/b>\u00a0assessment team focuses on for their clients, as choosing the right printing technique is essential.<\/p>\n
In order to define the print required, it is essential to be very clear beforehand on the details of each system in relation of visual quality, finishes, materials, inks, etc. Other factors related to this choice are the budget available for the project and, of course, the size of the run.<\/p>\n
Looking at the new consumer universes defined in the latest research report by\u00a0Surgenia<\/b>: \u2018Gastrotendencias2: alimentaci\u00f3n, turismo y dise\u00f1o en la era de los Millenials’ (\u2018Gastrotrends2: food, tourism and design in the era of the Millennials’), we see that new consumer profiles have beenidentified and grouped as followed:\u2018Purists\u2019, \u2018Reactionaries\u2019, Super-healthy, Creators, Survivors, Guilt-free and Dreamers.Consumer profiles are becoming more and more complex and varied, meaning the strategy of creating standardised products to cover a large percentage of the population is no longer sufficient.Today we need to respond with solutions that correspond to each of the profiles that exist, in accordance with the current model of society.<\/p>\n
The following are some guidelines, but please do not hesitate to contact us if you would like further information.<\/p>\n
Flexography printing system<\/b><\/a><\/p>\n – \u00a0 \u00a0 \u00a0 \u00a0 Although HD flexography produces high-quality printing, this technique presents certain difficulties when it comes to defining details<\/p>\n – \u00a0 \u00a0 \u00a0 \u00a0 Text in the negative in the CMYK colour model should be avoided.As should very fine text in multiple screenings<\/p>\n – \u00a0 \u00a0 \u00a0 \u00a0 Blends are not recommended<\/p>\n – \u00a0 \u00a0 \u00a0 \u00a0 Several materials can be used<\/p>\n – \u00a0 \u00a0 \u00a0 \u00a0 It is a system that is profitable in medium to high runs of 15,000m2 or more<\/p>\n