EXPERT ADVICE

WHAT IS PRE-PRINTING?

When we talk about pre-print process, we are referring to the process that spans from the graphic design to the final printing of the product. It consists of many procedures performed by a team of specialists in our department. Each of these specialists has a specific function to ensure quality printing that meets the high expectations of our clients.

Pre-printing is a highly specialised task, and our professionals take responsibility for the whole production process, ensuring the greatest care is taken of all details. However, you also play a very important role, so  we would like to provide a few guidelines to ensure things run smoothly.

WHAT IS THE FINAL ARTWORK, OR HOW SHOULD YOU PREPARE THE FILE FOR PRINTING?

The final artwork is the first part of pre-printing; and it comprises the material adjusted and ready to go to our department.

Today, final artwork is basically a print-quality PDF that has to meet certain requirements, or the native file that you used to create your design, as well as the content, such as images and typefaces.

HOW TO SEND YOUR DESIGN FILES

It is very important that the files you send us are correct to ensure there are no errors in the final print and the quality of your design is not affected.

For any type of final artwork, whether Normalised PDF (our preferred format), or another type of file (AI, INDD, PSD), you need to bear in mind the following the following requirements:

  • Definitive area of contents and page size: your file needs to have the real cut size in mm or cm.
  • CMYK colour space. Our machines work with four-colour inks, and images saved as RGB are not valid.
  • Images in 300 dpi and included in the document that you send us.
  • Fonts included in the document. If you want to make any changes to the ingredients, nutritional information, etc. in the future, this information will help us.
  • If your design contains an area of lacquer, you need to indicate it in your design.

Remember that programs such as Word, PowerPoint, Excel and similar, are not design programs, and using them to prepare your product design is not the way to proceed.

Use these programs to send us any additional information, such as the text for the ingredients, instructions for design modifications, etc., but nothing else.

In summary, the following are our 5 recommendations for a good pre-printing process:

  1. Outline all the text so there is no problem with changes of font. Don’t forget to attach them.
  2. Check the spelling of the whole design.
  3. Export your PDF with the correct values for printing.
  4. All the images have to have a resolution of 300 dpi and be real size. Don’t forget to attach them.
  5. The printing process uses CMYK (never RGB).

SP Group’s Offset/Digital Pre-printing Department hopes this information has been useful for you. However, please do not hesitate to contact us if you have any queries, we will be more than happy to help.

ASK US A QUESTION

At SP Group we optimise our production processes to provide the most efficient service to large industry. Many multinational companies already trust our ability to meet their flexible packaging needs on a daily basis.
If you would like to know how your company can benefit from our services, send us your details and one of our sales advisors will contact you. Or, if you prefer, consult the contact details of your area representative.

THE AVERAGE COMMERCIAL REPLAY IS FROM 24 AND 48 HOURS.


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