HP DIGITAL PRINTING OPENS UP A WORLD OF OPPORTUNITIES
Today we are lucky that there is huge versatility when it comes to designing our product’s look. HP digital printing allows us to be very competitive on the shelf and target consumers with specific marketing campaigns where products are easily recognisable because the packaging forms part of the campaign.It is important that marketing departments are familiar with this HP technology that we have been able to offer at our facilities for a few months now.
This type of printing is most suited to small runs, which makes it a powerful tool for marketing departments in pre-launch testing, or market testing, and for special offers or small-volume products, for example. One of the main advantages is that designs can be combined (variable data).
We believe this new system will allow you to reinvent your packaging every time you want to send a direct message to the consumer. Maximum flexibility and agility.