CHOOSING THE RIGHT PRINTING TECHNIQUE

There are two key factors to consider when choosing a printing technique. The first is the material, or printing surface, you are going to use, and the second is the length of the run. This is because the best technique for the job will depend on the metreage to be produced and the rotation.

However, the properties of some printing techniques mean they provide much more than just printing. They allow packaging to align with other marketing strategies. These techniques are digital.

When to choose digital printing

The digital technique is best if you need to print short runs of between 1,000 m2 and 3,000 m2. In these cases, digital printing is more cost-effective than other printing options

As we mentioned, these techniques have added benefits in comparison to others. The following are some of the characteristics that make them unique:

– No plates in digital printing

The fact no plates are used in digital printing means shorter runs are possible. This is perfect for market testing, as it avoids surplus stock and reduces associated costs.

– Better customisation with digital printing

Another of the benefits of digital printing is its capacity for customisation. The possibility of printing designs one by one opens up a myriad of possibilities for marketing departments.

If you would like to know more about the difference between both techniques, or which is best for your product, please do not hesitate to contact us. We will be happy to answer your questions.