BRAILLE ON FLEXIBLE PACKAGING TO IMPROVE THE SHOPPING EXPERIENCE OF VISUALLY IMPAIRED PEOPLE.

For the visually impaired, shopping can be a daily struggle, as they are currently unable to identify the contents of many of the packets on the shelves without the help of another person.

This section of the population maintains that most of these barriers would disappear if companies printed Braille on their packaging. Simply labelling food, cosmetic products and other accessories in Braille would afford them greater autonomy and make products more accessible to them.

Aware of this, SP Group has been working hard to incorporate this form of writing into our pre-formed bags. This means you can now make your products more accessible to this section of the public, significantly boosting their quality of life.

How do we do it? Our new personalisation system SP EMBOSS is a new technique for embossing via thermoforming that is only applied to the bag after it has been formed. This means we can already incorporate Braille into flexible packaging to help consumers read the product information, which significantly increases the opportunity to get your products to visually impaired people.

Paper is the currently the ideal material for SP EMBOSS, which makes SP GROUP’s Naturfilm range the best choice for this type of personalisation; a further complement to an already visually attractive and elegant packaging solution.

It is a fantastic addition to the packaging, and can represent significant value differentiation as regards other products of similar characteristics on the shelf. It also shows your interest in the consumption needs of visually impaired people and your commitment to social responsibility.