Do you know what you need to consider when choosing plastic packaging for liquids to ensure optimal storage and shipping?
Read on to discover the top 10 characteristics to keep top-of-mind when choosing the best plastic packaging for liquids.
THE ADVANTAGES OF PLASTIC PACKAGING FOR LIQUIDS
Plastic packaging is your go-to-solution for liquids because of the robust advantages it offers. These include:
PRESERVATION
If you are looking for a packaging solution that protects the integrity of liquid products against adverse physical and environmental conditions during shipping, storage and distribution, then plastic packaging does exactly that.
SUSTAINABILITY
Our ongoing investments in R&D and innovation are a testament of our commitment to a greener future as we continuously strive to offer more environmentally-friendly packaging solutions.
CONTRIBUTING TO A CIRCULAR ECONOMY
Plastic packaging also contributes to a circular economy. Thanks to advances in plastic recycling processes, we offer a second useful life to these materials and reduce the consumption of raw materials. We also contribute to reducing the impact plastic waste has on natural environments.
10 GOLDEN RULES TO FOLLOW WHEN SELECTING THE BEST PACKAGING SOLUTION FOR LIQUID PRODUCTS
Here is a list of tips to help you select the best plastic packaging solution that meets your needs. Read on Let us help you make the right choice.
1. SUFFICIENT CAPACITY
Choosing the right storage capacity for a liquid product is the first step.
If a plastic container is half empty, it could impact the preservation of the product, and from a marketing perspective, it could give the impression that there is less product than there should be.
2. THE RIGHT MATERIAL
The plastic packaging should be made from materials that best meet the characteristics of your liquid products.
Consult our product technical data sheets to see if the product offers the right elasticity, air- and water-tightness, barrier, etc.
Our PET HB PE, PET ALU PE, APET PE HB and PE HB ECO materials are the best solution to package any type of liquid products. Contact our team to discuss which solution is the best for you.
3. USER-FRIENDLY OPENING AND CLOSING SYSTEMS
Don’t forget to consider ergonomics when selecting a plastic package solution for liquids.
Consumers want user-friendly, hassle-free containers that are easy to open and close. This is why you should not ignore what the right design could do for you in terms of consumer attraction and retention.
4. THE BRAND AND PRODUCT DESIGN
Each company and product has its own brand identity and the design of the packaging should echo your VBI. There is no better way to make sure your product marketing and promotional initiatives meet the demands of consumers.
Plastic packaging is an excellent communication medium. What better to make sure the consumer journey starts on a high note as soon as a consumer picks up your product?
5. DIGITAL PRINTING CUSTOMISATION
The best way to make your product packaging stand out is to make sure it is tailor-made to your brand. Digital printing is a highly popular solution because of user-friendly, razor-sharp results it offers.
By customising your packaging, you can more effectively market your brand and products so that they stand out among the competition.
6. SHELF LIFE
A plastic packaging solution for liquids must be able to ensure the shelf life of a product.
It should be made from materials that properly protect the contents against odours, light, oxygen and any other type elements that could directly and quickly impact a product’s shelf-life
7. SAFE TRANSPORT
The packaging you choose should ensure the safe transport of the product. Product integrity should be maintained throughout the chain of custody. The packaging solution should be robust enough to ensure the transport of the product from the factory or warehouse to the point of sale without it being damaged.
8. SUSTAINABILITY
While ensuring product integrity as at the heart of our packaging solutions, we also believe in the importance of offering sustainable packaging solutions. This is why we are constantly striving to reduce the thickness of our materials so that they are lighter and more environmentally-friendly.
9. PRICE POINT
Packaging represents a significant investment but spending more does not necessarily mean you are getting more bang for your buck.
There are several elements that will inform how much you spend on packaging. However, you should always keep top-of-mind your product’s unique characteristics so you are getting a packaging solution that truly meets your needs.
10. THE MARKET LANDSCAPE
The last tip we have for you is to keep an eye on the market and your competitors.
Keep tabs on what the competition is doing in terms of packaging. Not only will you have a better grasp on the competition, but also on consumers. You will also be able to identify any market trends and see how you include that in your company strategy.
If you can apply these tips we’ve shared with you, we are confident you will be able to find the best plastic packaging solution for your products.
TYPES OF PLASTIC PACKAGING SOLUTIONS
The key to the right packaging solution lies in the properties.
Read on to discover the range of plastic packaging solutions we offer at SP GROUP.
FLEXIBLE PLASTIC PACKAGING SOLUTIONS
– Highly sustainable
– Highly resistant during transport and handling
– Hermetic sealing
– Weigh less than other materials
– Fully customisable
– Full protection against external agents
RIGID PLASTIC CONTAINERS
– Recyclable and highly sustainable
– Option of full transparency
– Highly resistant
SEMI-RIGID PLASTIC CONTAINERS
– Optimal solution to reduce food waste
– High barrier options
– Excellent peelability
– Transparency helps showcase the product
– Excellent preservation properties
