Manufacturers want to be able to use their packaging as a marketing and communication tool. Its quality and appearance of has a direct impact on a consumer’s decision to buy. Customised packaging has become an essential tool for reaching end users by ensuring a product stands out on the shelf.
Customised packaging also helps consumers identify the brand and immediately establishes that sought-after communication. It is also essential for one-off campaigns at certain times of year.
CUSTOMISED PACKAGING OPTIONS: IF YOU CAN IMAGINE IT, IT’S POSSIBLE
SP Group is continually working to create new rigid and flexible techniques and formats. These provide versatility, ensuring our clients enjoy all the advantages of customisation and can create the ideal packaging for each of their products.
The features of products such as NATURTRAY, NATURFILMS, and SPG EFFICIENT have made them the most popular products among our clients.
For a start, these materials are environmentally friendly. This is important because consumers are becoming increasingly environmentally aware, demanding recyclable and sustainable products.
They are also the perfect materials for offset and digital printing, two techniques that are recommended for short and medium runs, such as launch tests, market tests, promotions and seasonal campaigns.
AROMA AND SCENT PRINTING
There are two reasons why the smell of a product is important. First, it grabs the consumer’s attention.
Second, smell is key to ensuring a customer’s satisfaction with a product. It is one of the factors they will bear in mind when evaluating their experience and deciding whether to repeat the purchase or not.
In order to get a good aroma or scent in our packaging, we apply fragrances to the inside and/or outside of the packaging. This is 100% food safe.
This is a new technique of embossing through thermoforming, which is applied after the pouch has been formed. It provides an attractive and elegant appearance, as the embossing can be combined with the design chosen for the printing phase.
SP Group’s Natur range is ideal for this technique. It can be used with Doypack pouches, three-weld pouches and pouches with side pleats. It is an excellent option for ensuring the pouches and bags are attractive, striking and maintain their qualitative properties.
R-CLOSING EFFICIENT / R-CLOSING PLUS
El R-Closing Efficient is a material that has a high barrier, ensures ease of opening and safe closing, and is resealable. It also contains no chlorine products.
This material is rigid enough for the lid to fall firmly back down and close the packet again. However, it is also flexible and ensures the film opens evenly.
There are several finishes to choose from (transparent, white or metallic), according to the needs of the client. This material is very versatile when it comes to printing, as it adapts to any technique and is available from 75 microns.
PAPER TOUCH PLUS
This is a varnish that gives the packaging a special paper effect. It can be registered print or full cover, depending on the client’s needs. Film is used to achieve a texture that has the visual effect of paper. This considerably reduces the carbon footprint, while looking and feeling amazing.
The technique can be applied to all our plastic materials, both on spools and pre-formed pouches. This lacquer is great if you are looking for a striking and elegant design, but is also a brilliant alternative for products that can’t use paper in their packaging, such as meat products.
At SP Group we are constantly innovating to offer the very best in packaging customisation. Remember that you can combine several customisation features to achieve the exact product you are after.
Visit our webpage to find out more about all our products. If you have a query or want more information, please contact us, we will be delighted to help.