Adapting your packaging design to a seasonal theme, such as Christmas, can represent the difference between a new loyal customer and a one-off purchase. Customers are primarily attracted by the look of packaging. Marketing agencies and branding experts consider this aspect essential for increasing sales. Read on to discover some ideas on how to make you Christmas packaging original and appealing.
1. EMBRACE DIVERSIFICATION WITH YOUR CHRISTMAS PACKAGING
When designing your Christmas packaging, you don’t need to focus on just one design or concept. Some printing techniques, such as digital printing, allow you to create different versions of the packaging for the same product, helping you connect with a wide range of consumers. This type of printing means you can, for example, have one Christmas design targeting a younger public and another aimed at older adults.
2. CREATE UNIQUE DESIGNS FOR EACH ITEM OF PACKAGING
One of the most exciting aspects of printing systems like digital is the option of hyper-personalisation. This means every single item of packaging can have a different design. For a really unique touch, why not create designs that ensure no two packets or containers are the same. You can create an infinite number of Christmas packaging lines. For example, each item could have a Christmas snowflake design, with your packaging mirroring nature where all snowflakes are unique.
3. USE POPULAR SEASONAL DESIGNS
One of the best and simplest ways to ensure your Christmas packaging stands out is to use Christmas designs and characters that clearly evoke the time of year.
While their use is becoming widespread, they are still a consumer favourite and add a special seasonal touch to the packaging.
4. PERSONALISE YOUR CHRISTMAS PACKAGING
While this idea is not exclusive to Christmas packaging, it has proved very popular and successful in recent years. Designs can be created to personalise packaging so that it seems to be directed at specific people. A great example of this is the confectionery brand Suchard, which customers relate to this time of year. For their Christmas turron campaign, they created 12 wrappers addressing relatives and friends in an original and unique way.
At SPG we can help you find the perfect solution for personalising you Christmas packaging with messages to attract your customers, using short and/or medium runs .
5. MAKE YOUR CHRISTMAS PACKAGING COLOURFUL
A small but simple change that will make your product more seasonal is the use of Christmas colours. The basic colours of Christmas packaging are generally recognised as red and green. However, if you want your packaging to really stand out, and your goal is to create a design that reflects a gourmet Christmas experience or indicates a luxury product, the ideal solution is to combine these colours with gold and/or black.
6. COMBINE YOUR CAMPAIGNS WITH SMART PACKAGING
If you are thinking about launching a Christmas packaging line, it will probably be part of a comprehensive marketing campaign. An excellent way of linking the two is with smart packaging. Thanks to the digital printing system, you can add a scannable code to you packaging with a link to your digital content. This connects your packaging to your Christmas products and the photos or videos related to your seasonal marketing campaign.
At SPG we want your packaging to be a faithful reflection of your brand and your company’s values. And this is why we don’t only produce efficient, sustainable packaging, but we offer the highest degree of personalisation through different types of printing.