A CHANGE OF CORPORATE IMAGE
Times change and we have to keep up with trends so at SPG we have decided to give our corporate image an overhaul.
Using our characteristic logo as our starting point, we have come up with a new design incorporating the letter G (for GROUP). The acronym is surrounded by two circles in different colours and widths which has given the logo a more dynamic feel. In a nod to our line of work, from the side it looks like a reel of plastic film. We have also designed specific labels for our sustainable products: Recyclable, Recycled, Re-usable and Compostable. We will use them on our marketing materials. After all, sustainability is one of our flagships.
This shift is a visual update that gives us a more modern look but does not overlook who we are, what we stand for and what our company philosophy is.
We hope you like it.